Fractional Leadership for Lean Tech Companies.

Barnett 360

Where Strategy Meets Execution.

Fractional Leadership.
Full-Time Impact.

ABOUT US

What if you could get 10 hours back each week to focus on what you love? Let us help you delegate.

HI THERE. WE’RE HERE TO HELP.

At Barnett 360, we’re hyper-focused on helping our clients achieve their goals—without additional headcount.

(And hey, if we're being honest, startups shouldn't need a ton of FTEs anyhow.)

OUR SERVICES

It can be tricky to express yourself the right way to your ideal audience. We can help you define a clear purpose, establish market-ready positioning, and build a strong brand foundation to guide growth.

  • Vision, Mission, & Values Workshops

  • Company Positioning

  • Brand, Voice, & Tone Workshops

  • Goal Setting & Performance Strategy (OKRs, V2MOMs)

Strategic Foundations &
Positioning


Go-To-Market & Partnership Strategy

With your product and team defined, let’s kick your results into high gear: drive revenue growth through strategic partnerships, optimized go-to-market execution, and cross-functional enablement.

  • Partnership Strategy Assessments

  • GTM Strategy & Cross-team Enablement

  • Team Structure & Success Metrics

  • Co-Selling Strategy, Process Optimization, & Tools

  • Partner Enablement


Market Insights & Fundraising Support

You’ve got the right people in place. Now you need to equip your team with data-driven insights and investor-focused strategies to fuel your next stage of growth. Yes, you can do this without hiring.

  • TAM/SAM/SOM Research

  • Customer Research & Tiering

  • Initial Pricing & Packaging

  • Investor Tiering & Prioritization

Executive Comms & Brand Messaging

Tell ‘em how you did it! Enhance confidence among your stakeholders and customers with high-impact communications and compelling brand messaging. And then tell ‘em again.

  • Board Letter Preparation & Communications

  • Quarterly & Monthly Business Reviews (QBRs & MBRs)

  • Product Positioning & Messaging

  • Website Information Architecture (IA)

  • Website Copywriting

OUR MISSION

Barnett 360 empowers companies and teams to navigate growth, transformation, and strategic partnerships with ease.

Business Group In A Meeting Room In The Office

Creative

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Innovative

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Strategic

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Creative · Innovative · Strategic ·

Inventive

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Progressive

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Equitable

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Inventive · Progressive · Equitable ·